The House of Fashion is more than a fashion show; it is an international platform designed to connect models, brands, designers, and media professionals in an exclusive environment of fashion, visibility, and networking. Produced by IMC Models Agency and powered by Paris Runway Official, the event has become a central launchpad for emerging talent, offering a high-end runway production that attracts national and international attention. With over 2 million social media views per show and coverage from outlets such as ELLE, Harper’s Bazaar, and Nova Gente, The House of Fashion delivers real exposure for participants.
At its sixth edition on October 24, 2026, the event welcomed more than 1,000 guests at the iconic Fábrica de Santo Thyrso in Porto, Portugal. The runway featured Italian brands Via Delle Rose, Relish, and Gaudi, Ukrainian label BY VEL, British brand ORASCI, Irish brand Original Ireland, and Portuguese designers including Micaela Oliveira, Conceição Leite, Lezon, and Nortada. The production was supported by a professional team of hairstylists, makeup artists, and backstage professionals, ensuring a polished presentation that met international standards.
What is The House of Fashion?
The House of Fashion is an international fashion event created by IMC Models Agency to showcase models directly to the industry. It serves as a platform for emerging talent to gain visibility, build portfolios, and connect with brands, agencies, and media. The event also offers brands and designers an opportunity to present their collections, strengthen their positioning, and discover new faces for future campaigns.
Since its inception, The House of Fashion has grown to include five editions, participants from 11 countries, and over 2 million views per show. The event is held in Porto, Portugal, and combines runway presentations with exclusive backstage experiences, media interviews, and networking sessions. It is designed to be a comprehensive launchpad for models and a showcase for fashion brands seeking international exposure.
What stands out
International media coverage
The House of Fashion attracts coverage from prestigious fashion and lifestyle media, including ELLE, Harper’s Bazaar, Nova Gente, TV 7 Dias, VIP, Grupo Impala, The Fashion Issue, and Moevir Magazine. This visibility extends beyond Portugal, with international media partners such as Paris Runway Official conducting exclusive interviews with designers and models.
Professional runway production
The event features a high-end runway production with over 200 models, 100 backstage professionals, and dedicated hair and makeup teams. The production is supported by partners such as ACP – Associação dos Cabeleireiros de Portugal, IEFP Rio Meão, and Zélia Teixeira, ensuring a polished and professional presentation.
Networking opportunities
The event brings together designers, models, media representatives, celebrities, and industry professionals. Guests have included Portuguese public figures Cláudia Jacques, Sara Esteves Cardoso, Pedro Crispim, and Conceição Queiroz, creating valuable networking opportunities for all participants.
Training and development
IMC Models Academy provides professional training in runway technique, photographic posing, social media communication, makeup, facial expression, posture, and casting preparation. This training prepares emerging talent for the demands of the fashion industry and helps them succeed at The House of Fashion and beyond.
Who it’s for
The House of Fashion is ideal for emerging models seeking their first major runway experience and exposure to international media and agencies. It is also suitable for established models looking to expand their portfolios and network with industry professionals. Brands and designers seeking a professional platform to present their collections and discover new talent will find the event valuable. Additionally, fashion media, influencers, and industry professionals looking for exclusive content and networking opportunities will benefit from attending.
What makes it worth considering
The House of Fashion offers a unique combination of professional runway production, international media coverage, and networking opportunities that are rare for emerging talent. The event’s track record of launching models, such as Catarina Cunha, Laura Santos, Elodie Tavares, Maria Inês Afonso, and Lara Tavares, demonstrates its effectiveness as a launchpad for fashion careers. The involvement of international designers and media partners adds credibility and reach, making it a worthwhile investment for anyone serious about a career in fashion.
Additionally, the event’s focus on professional development through IMC Models Academy ensures that participants are well-prepared for the runway and beyond. The supportive backstage environment and exclusive interview opportunities further enhance the experience, providing models with valuable exposure and connections that can lead to future campaigns and collaborations.
Verdict
The House of Fashion delivers a high-caliber runway experience that effectively launches emerging models and connects global fashion professionals. Its professional production, media partnerships, and networking opportunities make it a standout event in the Portuguese fashion calendar. For models and brands seeking visibility and industry connections, The House of Fashion is a platform worth considering.
Frequently asked questions
It is an international fashion event produced by IMC Models Agency, showcasing models, brands, and designers on a professional runway.
The event is open to models, brands, designers, and industry professionals seeking visibility and networking opportunities.
The sixth edition took place at Fu00e1brica de Santo Thyrso in Porto, Portugal, with plans for future editions.
The 2026 edition featured over 200 runway models and involved more than 100 backstage professionals.
Yes, IMC Models Academy provides professional training in runway, posing, and casting preparation for emerging talent.
