As patients increasingly turn to artificial intelligence tools like ChatGPT, Claude, and Google AI Mode to find healthcare providers, the way medical practices market themselves is undergoing a fundamental shift. Medical Marketing Whiz, a seasoned agency specializing in medical and aesthetics marketing, has released a timely on-demand webinar titled “How to Become the Provider That AI Recommends.” This free training is designed to help clinics, med spas, and healthcare professionals understand and adapt to the new landscape where AI-driven discovery is becoming the norm.
Founded in 2016 by Lori Werner, Medical Marketing Whiz has worked with over 1,000 clinics and med spas across the United States. The agency has made AI-forward marketing a central focus over the past 12 to 18 months, dedicating significant research and development to understanding how providers can be surfaced in AI-generated recommendations. The new webinar reflects this expertise and offers practical, actionable guidance for practices looking to maintain visibility in an increasingly competitive digital environment.
What Is the Webinar?
The webinar is a free, on-demand training session that walks attendees through the evolution of medical marketing—from early website listings and search engine optimization to today’s AI-driven discovery tools. Led by founder Lori Werner, the session explains why this shift represents one of the most significant changes the industry has seen in more than 15 years. It offers practical guidance on how providers can adapt their online presence to be recognized and referenced by AI platforms.
Attendees who register also receive access to the full recording and additional resources, including complimentary access to Werner’s published books. The training is structured to be accessible to both newcomers and those already familiar with digital marketing, providing context on where the industry has been and where it appears to be heading.
What Stands Out
Expert-Led Content
Lori Werner brings over a decade of experience in medical marketing and is a frequent speaker at industry conferences. Her insights are grounded in real-world application, having already implemented AI visibility strategies at more than 150 clinics.
Comprehensive Coverage of AI Tools
The webinar addresses the major AI platforms patients are using—ChatGPT, Claude, Perplexity, and Google AI Mode—and explains how each influences provider discovery. This breadth ensures attendees understand the full ecosystem rather than just one tool.
Practical, Actionable Guidance
Rather than offering generic advice, the training provides concrete steps for adapting online presence, from content optimization to structured data, helping practices take informed action immediately.
Free Access with Bonus Materials
The webinar is offered at no cost, and registrants receive the full recording plus complimentary books by Werner, adding significant value for those looking to deepen their understanding.
Proven Track Record
Medical Marketing Whiz has worked with over 1,000 practices, and the strategies shared in the webinar have been tested and refined through real client engagements, lending credibility to the recommendations.
Who It’s For
This webinar is ideal for healthcare providers, clinic owners, med spa managers, and marketing professionals who want to stay ahead of the curve as AI reshapes patient search behavior. It is particularly valuable for those who have noticed a decline in traditional search traffic or who want to proactively position their practice for the future. The content is accessible to both marketing novices and seasoned professionals, making it a versatile resource for any practice looking to remain visible in an AI-driven world.
Practices that have already invested in digital marketing will find the webinar useful for understanding how to pivot their existing strategies. Those just starting out will gain a foundational understanding of the new landscape, helping them build a modern marketing approach from the ground up.
Pricing and Availability
The webinar is offered completely free of charge. Interested healthcare and aesthetics providers can register at the Medical Marketing Whiz website to access the on-demand replay. The agency also offers individual strategy meetings for practices that would like to discuss their specific marketing goals, available by booking directly with Lori Werner.
What Makes It Worth Considering
In a rapidly evolving digital landscape, staying informed about AI’s impact on patient discovery is no longer optional—it’s essential. This webinar stands out because it is created by an agency with deep industry experience and a proven track record. The strategies shared are not theoretical; they have been implemented successfully across hundreds of clinics, giving attendees confidence that the advice is both practical and effective.
The training also emphasizes understanding and preparation, helping providers make informed decisions without overstating what any single tactic can achieve. This balanced approach ensures that practices can navigate the changes with clarity and confidence, rather than feeling overwhelmed by hype. Additionally, the inclusion of bonus resources like Werner’s books adds extra value, making the webinar a comprehensive starting point for any practice serious about AI marketing.
Verdict
Medical Marketing Whiz’s free webinar is an essential resource for healthcare providers navigating the shift to AI-driven patient discovery. With expert-led content, practical strategies, and proven results, it empowers practices to stay visible and competitive in a changing digital landscape. For any clinic or med spa looking to future-proof its marketing, this training is a smart, no-cost investment.
Frequently asked questions
It teaches medical and aesthetics practices how to appear in AI-generated provider recommendations from tools like ChatGPT and Google AI Mode.
Lori Werner, founder of Medical Marketing Whiz, a seasoned expert in medical marketing with over a decade of experience.
Yes, the on-demand webinar is offered at no cost to attendees.
Registrants receive the full recording and complimentary access to Lori Werner's published books.
The session is structured as a comprehensive training, though exact duration is not specified; it covers the evolution of medical marketing and AI adaptation.
Healthcare providers, clinic owners, med spa managers, and marketing professionals looking to stay visible in AI-driven search results.
Visit the Medical Marketing Whiz website at the provided webinar link to sign up and access the replay.
