More Good Reviews is a white-label reputation management platform that automates the review lifecycle end to end: it emails or texts customers for a review right after a purchase or signup, routes happy customers straight to Google or Facebook while catching unhappy ones with private feedback first, then helps you reply — with AI drafting or auto-sending responses — and reports on what’s being said across every location.
More Good Reviews prices by location and team size rather than locking core features behind higher tiers: the Business plan starts at $49/month per location, and the Agency plan bundles white-labeling into a flat $99/month.
What is More Good Reviews?
More Good Reviews is positioned as an alternative to Birdeye and Podium, aimed at marketing agencies, AI agencies, and small business owners who need reviews coming in consistently rather than occasionally. The company behind More Good Reviews is a bootstrapped, New York-based team founded in July 2022.
The founder’s note describes how the product started as a generic scheduled-messaging tool before the team noticed almost every customer used it for the same job — a review request after a purchase, then a reminder — and rebuilt around that single workflow, later adding reply management, AI drafting, and agency white-labeling as repeat requests came in.
Key features
Automated requests with smart routing
Email and SMS review requests go out the moment a job is marked done, with reminders and follow-ups built in, and a star-first routing step sends happy customers straight to Google or Facebook while flagging unhappy customers for private feedback instead of a public review.
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AI-assisted replies and insights
AI can draft or automatically send replies to Google and Facebook reviews in your voice, summarize review trends across locations, and auto-tag reviews and customers so volume doesn’t turn into clutter as you grow.
Built for agencies
White-label branding covers the client portal, login screen, and domain, so client accounts carry your name rather than More Good Reviews’. Accounts can manage up to 100 locations, and per-client overrides let you enable or disable features project by project.
Website widgets and showcase pages
Approved reviews can be pushed to embeddable website widgets or a branded showcase page, giving a business social proof without manually copying quotes onto its site.
Plans and pricing
More Good Reviews prices by location rather than by feature tier — every plan includes email and SMS requests, review and showcase pages, QR codes with in-store kiosk mode, AI reply and summary tools, Google and Facebook sync, a custom domain, third-party connections, and white-label branding.
| Plan | Price | Billing | Key limits |
|---|---|---|---|
| Business | From $49/month per location ($59/month billed monthly) | Monthly or annual; volume discounts past 50 locations (down to $19/month/location) | 5,000 monthly review requests per location |
| Agency | $99/month | Monthly | 5 locations included, 25,000 monthly review requests, +$12/month per extra location |
Every plan includes unlimited customers, embeddable widgets, and project members, with a free 7-day trial and no credit card required. Full tier details are on More Good Reviews’ own pricing page.
Who it’s best for — and who should skip it
More Good Reviews is built for marketing and AI agencies running reputation management for several clients at once, and for small business owners who want review requests and replies to run on autopilot rather than being a manual task after every job. The per-client overrides and white-label portal make the agency use case especially concrete — clients log into something that looks like your product, not a vendor’s.
It’s a weaker fit for a single-location business that only occasionally asks for reviews and doesn’t need SMS, AI replies, or a client-facing portal. Buyers who need deep display customization on their review widgets should also check the current feature set first, since that’s one of the recurring points in feedback.
What users say
Users consistently credit More Good Reviews for ease of use, a strong feature set, and exceptional customer support, with calls for more display control on widgets and some DNS setup friction as the main points of feedback.
One buyer called the review-request structure a core structural asset for online reputation work, highlighting webhook triggers and a lack of bloat; another said they mainly use the review widget to showcase Google reviews on client sites and found it easy to set up, adding that founder Scott Vayner personally answered pre-purchase questions. That kind of founder responsiveness comes up repeatedly in user feedback.
Price and value
At $49/month per location, the Business plan undercuts what agencies and Birdeye- or Podium-style tools typically charge per location, and the flat $99/month Agency plan is a notably affordable way to resell white-labeled reputation management to multiple clients. Agencies managing more than 5 locations or wanting a lower per-location rate at scale should compare the volume discounts past 50 locations; solo operators and small businesses are well covered on a single Business plan.
Verdict
More Good Reviews automates review requests, replies, and reporting into one white-labeled dashboard, and its location-based pricing stays affordable whether you’re running one storefront or reselling reputation management to a roster of clients.
Frequently asked questions
The Business plan starts at $49/month per location when billed yearly (or $59/month billed monthly), with volume discounts down to $19/month per location past 50 locations. The Agency plan is a flat $99/month for 5 locations and 25,000 monthly review requests, with extra locations at $12/month each.
There's no permanent free plan, but every plan includes a free 7-day trial with no credit card required.
Check More Good Reviews' current terms on its pricing page before committing to an annual plan.
Yes, along with SMS, Zapier, and MCP for connecting AI agents like Claude or ChatGPT to the platform.
More Good Reviews is positioned as a more affordable, agency-friendly alternative to Birdeye and Podium, with white-labeling included rather than sold as a premium add-on.
Each location includes 5,000 monthly review requests, with unlimited customers, embeddable widgets, and project members.
Yes, the Agency plan includes a branded client portal, custom agency domain, single sign-on, and per-project overrides from the moment you sign up.
A bootstrapped, New York-based company founded in July 2022, led by founder and CEO Scott Vayner.
