Revealbot has rebranded as Birch, but the product performance marketers have relied on for years hasn’t changed in substance: an AI-assisted rules engine that automates the repetitive work of running paid social campaigns across Meta, Google, Snapchat, and TikTok. The revealbot.com domain now redirects straight to Birch’s new home, and existing accounts, integrations, and pricing carried over through the transition rather than resetting.
What makes Birch worth a closer look isn’t just the new name — it’s the scale behind it. The platform manages roughly $2 billion in annual ad spend and runs 240 million automated actions a year across 15,000 connected ad accounts, a track record most newer entrants in ad automation simply don’t have yet.
Who is Birch (formerly Revealbot)?
Birch was built to solve a problem every performance marketing team knows well: paid social campaigns need constant, small adjustments — pausing underperforming ads, shifting budget toward winners, catching creative fatigue early — and doing that manually, every day, across dozens of campaigns simply doesn’t scale.
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Rather than another dashboard that just displays metrics, Birch’s Rules Engine takes action automatically, checking account performance roughly every 15 minutes against historical data or peer benchmarks, and triggering one of more than 20 possible actions when conditions are met. The recent rebrand reflects an expanded identity — Birch now covers rules-based automation, AI-assisted rule creation, creative performance tracking, and server-side tracking setup, rather than narrowly positioning itself as a rules tool alone.
For existing customers, the most reassuring part of the transition is continuity: logins, connected ad accounts, saved rules, and billing all carried over, so the rebrand reads as a refresh of ambition and identity rather than a disruption anyone had to plan around.
What Birch does best
The Rules Engine
Condition-based automation handles budget shifts, pausing, and bidding changes around the clock, checked roughly every 15 minutes and compared against either an account’s own history or how peer accounts are performing.
Birch AI
Plain-language requests get converted into working automation rules, with the AI analyzing business context and relevant metrics so teams don’t need to build complex rule logic manually from scratch.
Birch MCP
The platform connects directly to Claude and other AI assistants through MCP, letting teams manage automation and ask questions about account performance without opening the dashboard at all.
Explorer for creative fatigue
Explorer tracks ad performance over time and flags creative fatigue early, along with highlighting which assets are actually driving results, so teams know what to refresh before performance drops off.
Stage and Hub
Stage builds ads directly from Google Drive media using template duplication, while Hub handles server-side tracking setup for Meta, rounding out the platform beyond pure rules-based automation.
Products and pricing at a glance
Birch’s plans are priced by monthly ad spend across connected accounts, with every tier including the Rules Engine and a 14-day free trial; higher tiers add Birch AI, Explorer, Stage, and premium support.
| Plan | Price | Ad spend covered | Key features |
|---|---|---|---|
| Essential | $49/month | Up to $10K/month | Workspaces, post boosting, reports, Slack integration, email support |
| Pro | $99/month | Up to $10K/month | Rules Engine, Explorer, Stage, Birch AI, audience builder, live chat support |
| Enterprise | Custom pricing | No limits | Unlimited Stage, onboarding help, tech setup, premium support |
A separate Signals Gateway service, covering event-based server-side tracking, is available starting with a free tier for lower event volumes.
What customers say
Customers who’ve used the platform through both its Revealbot and Birch identities describe meaningful time savings from the Rules Engine, with one growth lead crediting it for freeing up roughly a third of the time their team previously spent managing ads manually. Another customer, running ads for a consumer product brand, credited the platform with helping them scale campaigns significantly faster than they could manage by hand.
The consistent theme is that automation reduces the manual grind of day-to-day account management without requiring a marketer to write code or build complex logic from scratch — exactly the gap Birch (and Revealbot before it) was built to close. That the praise has carried through a full rebrand, rather than resetting with a new name, says something about how attached long-time customers are to the underlying product.
Who Birch is best for
Birch is best for performance marketing teams, agencies, and e-commerce or mobile app companies running paid social at a scale where manual monitoring has become a real bottleneck. Teams already comfortable connecting AI assistants to their workflow will get extra value from Birch AI and the Claude-based MCP integration.
Smaller advertisers just getting started with paid social may not yet need a full rules engine, but the Essential plan’s $49 entry point and 14-day trial make it reasonable to test early, before scaling into Pro as campaign volume grows. Teams already experimenting with AI assistants in their daily workflow will find the Birch MCP integration a natural extension rather than a novelty.
Price and value
At $49 to $99 a month for Essential and Pro, Birch is priced in line with other dedicated ad-automation platforms, and the ad-spend-based tiers mean cost scales with the budget being managed rather than a flat enterprise rate. Given the roughly $2 billion in ad spend and 240 million automated actions the platform already handles annually, buyers are paying for a proven automation engine, not an unproven rebrand.
Verdict
Revealbot’s rebrand to Birch is a change of name, not substance — the Rules Engine, AI-assisted automation, and scale that built its reputation are all still here, and arguably stronger than before.
Frequently asked questions
For performance marketing teams running paid social at any real scale, yes: the Rules Engine reliably saves the hours that would otherwise go into manually checking campaigns, and the rebrand to Birch hasn't changed the underlying product teams already rely on.
The company rebranded from Revealbot to Birch while keeping the same team, product, and customer base; the revealbot.com domain now redirects to bir.ch, and existing accounts and integrations carried over with the new name.
Yes. Both the Essential and Pro plans include a 14-day free trial with no credit card required, giving teams a full automation cycle to test the Rules Engine against live campaigns.
Birch is billed by subscription and can be canceled at any time; access continues through the current billing cycle, consistent with standard SaaS billing practice.
Native automated rules are platform-specific and relatively basic; Birch's Rules Engine works across Meta, Google, Snapchat, and TikTok from one place, compares performance against historical and peer data, and now includes Birch AI to build rules from plain-language requests.
Yes. Birch MCP makes the platform accessible through Claude and other AI assistants, letting teams manage automation without opening the dashboard directly.
Birch connects to Meta, Google, Snapchat, and TikTok ad accounts, applying the same rules-based automation and reporting across all of them.
Performance marketing teams, agencies, e-commerce businesses, and mobile app companies managing paid social at scale make up its core user base, reflected in the roughly $2 billion in annual ad spend the platform manages.
