Support Board bundles an AI chatbot builder with live chat and a ticketing-style support inbox, aimed at teams tired of answering the same questions by hand across multiple channels. The chatbot can be trained on a company’s own PDFs, CSVs, text files, and website pages, then deployed across WhatsApp, Instagram, Messenger, Telegram, Slack, SMS, email, and more from one dashboard.
Support Board is available directly from the vendor as a free cloud tier, paid cloud subscriptions starting at $5 a month, or a one-time self-hosted license for teams that want to run it on their own infrastructure.
What is Support Board?
Founded in 2017 and based in London, Support Board is a bootstrapped company run by founder Federico Schiocchet, positioned as an alternative to Drift, Help Scout, and Intercom — all of which typically run as ongoing monthly subscriptions. The problem it targets is straightforward: support tickets pile up, and a large share of incoming questions repeat themselves, so an AI chatbot trained on a company’s own documentation can resolve the routine volume while human agents focus on harder cases. Support Board is built for small businesses, ecommerce stores, and customer-support teams who want that automation without committing to a per-agent monthly fee.
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Key features
Multichannel AI chatbot
Build a chatbot that sends pop-up, welcome, and follow-up messages, triggered by conditions like user type, location, or time of day, and have it understand attachments, audio, and images rather than text alone.
Train it on your own content
Point the chatbot at PDFs, CSVs, text files, or web pages, and set it to retrain automatically from fresh website content every day via a cron job, plus add custom Q&As and multi-step chatbot journeys.
Performance reporting
More than a dozen prebuilt reports track chatbot and team performance, including customer satisfaction ratings collected after every conversation across every connected channel, filterable by date and exportable as CSV.
One inbox, every channel
Messenger, WhatsApp, Telegram, LINE, Viber, Instagram, Slack, WeChat, SMS, and email all route into the same conversation view, with chatbot journeys, button forms, and human handover working consistently across each one.
Custom channels and advanced customization
Beyond the built-in channels, custom integrations can be added via Zapier, APIs, and webhooks, and the Support Board team offers hands-on help for more advanced customization work for buyers who need it.
Plans and pricing
Support Board offers three ways to buy: a free cloud tier for testing, monthly or annual cloud subscriptions that scale with message volume, and a one-time self-hosted license for teams that want to run the platform on their own servers. OpenAI and other third-party API fees aren’t included in any plan. The founder also invites buyers to create a free Support Board account to test the platform firsthand before committing to a paid plan.
| Plan | Price | Billing | Key limits |
|---|---|---|---|
| Free (Cloud) | $0 | Monthly | 100 messages/month, 1 agent, 100,000 training characters |
| Self-Hosted (PHP & WordPress) | $49 | One-time | Unlimited agents, users, messages & training characters; source code access; 6 months of premium support |
| Cloud Starter | $5/month ($50/year) | Monthly or annual | 5,000 messages/month, 2 agents, 1M training characters |
| Cloud Growth | $10/month ($100/year) | Monthly or annual | 10,000 messages/month, 3 agents, 1.5M training characters |
| Cloud Scale | $20/month ($200/year) | Monthly or annual | 25,000 messages/month, 6 agents, 2.5M training characters |
Cloud plans continue scaling beyond the tiers shown here, up to 500,000 messages a month with unlimited agents for larger teams.
Who it’s best for — and who should skip it
Support Board fits small businesses and ecommerce teams fielding a steady stream of repetitive questions across WhatsApp, Instagram, or email, where a trained chatbot can deflect routine volume before it reaches a human. Agencies managing support for multiple clients will want a higher-volume cloud plan for the extra agent seats and message volume, or the self-hosted license for unlimited agents outright.
It’s a poor fit for teams expecting a polished, modern interface out of the box — reviewers describe the UI as a little dated — or for anyone unwilling to spend time training the bot properly before launch. The value here comes from the setup, not a plug-and-play default.
What users say
Support Board holds a 4.5-out-of-5 rating from 103 user reviews. The summary of reviews credits powerful automation, smooth integration across platforms, and responsive customer support, while flagging an initial setup that some find complex and an interface that feels a bit dated. Individual reviews back that up: one buyer who’s run it for a year reports an easier-than-expected setup, reliable omnichannel notifications, and support replies within 24 hours — a meaningful signal of consistent quality well after the initial purchase.
Founder Federico Schiocchet replies personally to reviews, including a direct response reassuring a buyer that Support Board is a mature, stable business. That kind of visible, ongoing founder engagement is worth weighing heavily for any long-term software purchase, where a vendor’s staying power matters as much as the feature list. A separate long-time reviewer who signed up years before this review similarly reported fast setup and consistently responsive support well after the original purchase, which is exactly the kind of long-horizon evidence worth looking for before committing.
Price and value
Support Board’s free cloud tier and $5-a-month entry plan make it easy to start small, while the $49 one-time self-hosted license is a strong option for teams that want to avoid a recurring fee entirely and keep full control of their data. Compared with Drift, Help Scout, or Intercom — all of which bill monthly per agent and can run well past Support Board’s entry pricing within the first year alone — Support Board’s mix of a genuine free tier, affordable cloud plans, and a one-time self-hosted option makes it a reasonable bet for a small team fielding support volume across several channels.
Verdict
Support Board is a mature, actively maintained chatbot and helpdesk platform whose main costs are setup time and a dated interface, not reliability or support, and its pricing, from a free tier to a one-time self-hosted license, fits teams at almost any budget.
Frequently asked questions
Support Board offers a free cloud tier (100 messages/month), paid cloud plans starting at $5/month and scaling up to 500,000 messages/month, and a self-hosted PHP & WordPress license for a one-time $49 payment that includes source code access and 6 months of premium support.
Yes. The cloud Free tier includes 100 messages/month, 1 agent, and 100,000 chatbot training characters at no cost, so you can test the platform before upgrading.
Support Board is refundable within 60 days of purchase directly from the vendor.
Yes. Listed integrations include Instagram, OpenAI, Shopify, TidyCal, and WhatsApp, and the platform also connects to Messenger, Telegram, LINE, Viber, Slack, WeChat, SMS, and email.
Support Board positions itself as an alternative to Drift, Help Scout, and Intercom. Its pitch is a self-hosted one-time option or an affordable cloud subscription against those tools' typically higher per-agent subscription pricing, with multichannel chatbot coverage built in rather than bolted on.
The $5/month cloud plan includes 5,000 messages per month, 1 million characters of chatbot training data, and 2 agent seats.
Yes. Upload PDFs, CSVs, and text files, or point it at web pages, and set it to automatically retrain from your website daily via a cron job.
As of mid-2026, one detailed reviewer noted AI support covered ChatGPT and Gemini but not yet Claude, so check current documentation before assuming otherwise.
Yes, white labeling is listed as a feature across the available plan tiers.
Yes. A self-hosted PHP and WordPress license is available for a one-time $49 payment, giving you full source code access and control over your own data.
